The Rhythm of Business, Inc.
The Rhythm of Business, Inc.
Looking for The Rhythm of Business, Inc. (rhythmofbusiness.com)? This is the company founded by the authors of the 1998 book. Today they specialize in biopharma and healthcare alliance consulting. We (rhythmof.business) are a separate, unrelated company serving local service businesses. Different focus, different markets.
The 1998 Book
In 1998, Jeffrey Shuman and David Rottenberg published The Rhythm of Business: The Key to Building and Running Successful Companies.
This book introduced a framework for product-market fit built on three phases:
- Find: Discover what customers actually need
- Design: Create solutions for those validated needs
- Deliver: Bring products to market and gather feedback
The authors argued that successful companies operate in continuous cycles of listening, adapting, and refining rather than following rigid business plans.
This predated Eric Ries’s The Lean Startup by over a decade, introducing many of the same concepts about customer discovery and iterative development.
From Book to Consulting Firm
Shuman and Rottenberg founded The Rhythm of Business, Inc. to help companies apply the principles from their book.
Over the years, the company evolved to specialize in a specific niche: biopharma and healthcare alliance consulting.
Today, rhythmofbusiness.com serves:
- Pharmaceutical companies managing drug development partnerships
- Healthcare organizations structuring provider relationships
- Enterprise partnership teams negotiating complex deals
- Biopharma executives overseeing alliance portfolios
They help large organizations in life sciences build, manage, and optimize complex strategic partnerships.
What They Do Today
The Rhythm of Business, Inc. provides alliance consulting services including:
- Strategic alliance management
- Biopharma partnership development
- Healthcare industry relationships
- Enterprise-level deal structuring
Their clients are typically large organizations working on drug development partnerships, healthcare provider relationships, and similar high-stakes alliances.
How We’re Different
We chose “Rhythm of Business” for our platform because the core principle applies: consistent, rhythmic business activity produces better results than sporadic effort.
But we serve a completely different market:
| The Rhythm of Business, Inc. | Rhythm of Business (us) |
|---|---|
| Website: rhythmofbusiness.com | Website: rhythmof.business |
| Industry: Biopharma and healthcare | Industry: All service businesses |
| Clients: Enterprise (large corporations) | Clients: Small businesses and solopreneurs |
| Service: Consulting engagements | Service: SaaS networking platform |
| Focus: Strategic alliance deals | Focus: Local referral relationships |
| Investment: Enterprise consulting fees | Investment: $69 CAD/month |
No Affiliation
We are not affiliated with The Rhythm of Business, Inc. in any way. We’re separate companies that independently adopted similar names because the underlying principle resonates.
If you’re looking for:
- The 1998 book - Search for “The Rhythm of Business: The Key to Building and Running Successful Companies” by Shuman and Rottenberg
- Biopharma alliance consulting - Visit rhythmofbusiness.com
- Local business referral networking - You’re in the right place. Learn about our approach →
www.RhythmOf.Business
We help local business owners get warm referrals, 30 minutes per week, no networking overwhelm.