30 Minutes Per Week

The 30-Minute Weekly Rhythm

Sunday: Record 60-second video (5 min). Monday-Friday: Watch and respond (25 min). No meetings. No overhead.

The Problem with Traditional Networking

Traditional networking groups demand 2-8 hours per week:

• 7am Thursday breakfast (1.5 hours: commute + meeting + commute back)
• Mandatory 1-on-1 meetings (3-4 hours per month = 45-60 min/week)
• Visitor events (1-2 hours per month = 15-30 min/week)
• Substitute coverage (when you miss, you owe someone else your time)

Total: 3-6 hours per week, often at inconvenient times that conflict with:

• Client meetings
• Family commitments
• Peak productivity hours

And most of it is wasted overhead: commuting, small talk, sitting through presentations unrelated to your business.

Our Solution: Asynchronous Video Networking

The 30-Minute Weekly Breakdown

Total time: 30 minutes per week, on your schedule

No mandatory meetings. No commuting. No networking theater.

Sunday: Record Your Video Ask (5 Minutes)

What You Do

Every Sunday (or Saturday night if you prefer), you record a 60-second video sharing:

1. Quick personal update (10-15 seconds)

   • “Hope everyone had a great weekend. We just wrapped up soccer season with my daughter…”

2. Your ask (30-40 seconds)

   • “This week I’m looking for introductions to homebuyers pre-approved in the $500K-$800K range in Oakville. Specifically, young families looking to upsize from condos…”

3. What you’re giving (10-15 seconds)

   • “And if anyone needs mortgage pre-approvals for their clients, I have capacity this week. Just send them my way.”

How Long It Takes

• First-time users: 10-15 minutes (record, re-record, get comfortable)
• After 2-3 weeks: 5 minutes (you get your rhythm)
• Recording environment: Your office, your home, your car wherever you’re comfortable

Why Video?

Video builds trust faster than text:

• Facial expressions and tone convey authenticity that text can’t match
• People remember faces more than names
• 60 seconds = enough to be personal, short enough to respect time
• Asynchronous = no pressure to perform live

New to video? Check out How to Record Your First Business Networking Video for step-by-step guidance.

Monday-Friday: Watch & Respond (25 Minutes Total)

What You Do

5 minutes per day (flexible timing):

1. Watch 3-5 group member videos (2-3 min)

   • Your group has 15-20 members, but you don’t watch everyone every day
   • Platform prioritizes videos based on:
     • Relevance to your referral network
     • Members you’ve engaged with before
     • New members you haven’t connected with yet

2. React and comment (1-2 min)

   • React to videos (quick engagement)
   • Comment: “I have a client who might be a fit let’s connect”
   • Connect: “DM sent with intro”

3. Check notifications (1 min)

   • Who reacted to your video?
   • Who commented with a potential referral?
   • Any direct messages to respond to?

When You Do It

You choose when:

• Morning coffee (7am): Watch 2-3 videos while your coffee brews
• Lunch break (12pm): Catch up on comments and respond
• Evening (6pm): Review any notifications, follow up on connections

No mandatory meetings. No fixed schedule. Just 5 minutes per day when it fits YOUR rhythm.

What Happens If You Miss a Week?

No Penalties

Unlike traditional networking groups:

• No “makeup” meetings required
• No substitute coverage owed
• No fines or warnings
• No mandatory attendance tracking

Natural Engagement Tracking

Your group sees:

• How often you post videos (consistency signal)
• How often you engage with others (reciprocity signal)
• How many referrals you’ve given vs. received (give-first culture)

Members who consistently engage get more referrals. It’s natural reciprocity, not forced compliance. Learn more about how givers network with givers.

Time Savings Comparison

150 hours per year = nearly 4 full work weeks.

What could you do with 4 extra weeks?

• Close more deals
• Spend time with family
• Grow your business
• Actually relax

Frequently Asked Questions

What if I’m not comfortable on video?

You’re not alone. 60% of our members feel awkward on video at first. In fact, introverts often dominate in video networking because async video removes the pressure of live performance.

Tips to get comfortable:

1. Start simple - First video can be 30 seconds: “Hi, I’m [Name], I’m a [Industry], looking for [Ask].”
2. No one expects perfection - Authenticity beats polish. Stumbles and “ums” make you relatable.
3. Practice makes natural - By week 3, recording feels as easy as texting.
4. Use templates - We provide video script templates for common asks.

Can I record videos ahead of time?

Yes!

Some members batch-record 2-3 weeks of videos on Sunday and schedule them in advance. This works if:

• Your asks are predictable (e.g., always looking for the same client profile)
• You’re going on vacation and want to stay engaged

Note: Fresh, timely asks get better engagement (e.g., “This week I have capacity for 3 new clients” vs. generic “I’m always looking for clients”). For more tips, see The Weekly Video Habit: How to Stay Consistent.

What if I don’t need referrals some weeks?

You still record a video, but shift focus:

• Give-only video: “This week I don’t have a specific ask, but I wanted to share that I just helped a client through [situation], and if anyone in the group encounters [similar scenario], I’m happy to share what worked.”
• Educational video: “Quick tip for anyone working with homebuyers: interest rates just shifted this week, here’s what your clients should know…”
• Connection video: “I wanted to follow up on [Member]’s video last week I made that intro, and they’re meeting Thursday. Good luck!”

Showing up consistently (even without an ask) builds trust.

Do I have to watch EVERY member’s video?

We encourage it. Group sizes are set so you can engage with everyone within 30 minutes per week.

Some weeks it might take a little longer if everyone uses their full 60 seconds, but you’ll find members use varying amounts. When and who you watch is up to you.

Here’s what matters: Your networking behavior is tracked. If you’re someone who watches and engages with everyone’s videos, our rebalancing algorithm notices. Over time, you get matched with people who network like you do, consistent engagers with consistent engagers.

What if I travel or go on vacation?

No problem. Just let your group know:

• Post a quick message: “I’ll be traveling for 2 weeks, back [date]”
• Check in 5 min every few days to comment/react if you can
• Your group stays intact

Your group understands life happens. Occasional breaks don’t hurt relationships if you communicate.

What Members Experience

Business owners who make the switch from traditional networking typically report:

• 80% reduction in networking time (from 3-5 hours/week to 30 minutes)
• Same or better referral quality (targeted connections instead of random introductions)
• Family time protected (no 7am meetings or evening events)
• Peak productivity preserved (no mid-week commutes cutting into client hours)

The first few weeks feel different. By week 12, the rhythm becomes natural and referrals start flowing. Learn more about the journey from strangers to trusted partners.

Ready to Try 30-Minute Networking?

Related Resources

Getting Started:

• How to Record Your First Business Networking Video
• The First 12 Weeks: When Video Networking Actually Starts Working
• The 30-60-90 Day Plan for New Members

Understanding the Platform:

• Industry Exclusive Territory: Protected Referral Rights
• Pricing: No Charge Until Matched
• How It Works: The Platform Overview

Building Relationships:

• The Science of Trust: Why Weekly Video Builds Stronger Networks
• Why Introverts Dominate Video Networking
• The Reciprocity Rule: Givers Network with Givers

Questions? Contact our team to learn more about the 30-minute weekly rhythm.