Your Quarterly Networking Plan: February to April

You’re already helping people and giving referrals. What if you got intentional about it for 90 days?

Yesterday we covered the quarterly audit - taking stock of where your referral network stands. Today we’re building the plan: what the next 90 days should look like.

Without a plan, the next quarter looks like every other quarter. Random coffee chats that go nowhere. Referring clients to people who never refer back. Hoping someone you met at an event remembers you. Another quarter where you’re invisible to the people who could send you business.

You don’t need to “network more.” You need to be intentional about the relationships you’re already building.

The Foundation: Your Weekly Rhythm

Before we get into monthly themes and quarterly goals, let’s establish the foundation.

Your non-negotiable weekly activity:

• Sunday evening: Record and post your 60-second video

That’s it. Everything else is bonus.

If you do nothing else for the next 90 days but post your weekly video consistently, you’ll be more visible to your network than most people manage in a year. Consistency beats intensity.

The weekly rhythm is the foundation. Monthly activities and quarterly goals layer on top of it.

“The weekly rhythm is non-negotiable. Everything else in your plan is built on top of consistent visibility.”

The 90-Day Framework

Here’s how to structure the next three months:

February: Deepen Existing Relationships

The theme for February is depth, not breadth.

Look at your audit. Who are your most valuable referral partners? Who has potential but the relationship hasn’t deepened yet? Who used to refer you but has gone quiet?

February actions:

• Schedule 2-3 coffee meetings or video calls with power partners
• Have at least one “how can I help you more?” conversation
• Reconnect with one dormant relationship that used to be active

This isn’t about meeting new people. It’s about investing more in the relationships you already have. Deeper relationships produce better referrals.

Emma Thompson

Real Estate Agent

Thompson Realty Group

Vancouver, BC

Fictional character for illustrative purposes

“February is my ‘invest in Linda’ month,” Emma says about her mortgage broker partner. “We work together constantly, but we rarely talk about how to work together better. This quarter I’m scheduling a real strategy conversation - not about a specific deal, but about how we can refer each other more effectively overall.”

March: Expand Strategically

In March, shift focus to growth. But strategic growth - not random networking.

Look at your audit again. What gaps did you identify? Which professional categories should you have relationships with but don’t?

March actions:

• Meet 2-3 new people in your target industries
• Attend one event or join one group where your ideal referral partners gather
• Have at least one “getting to know you” conversation with someone new

Notice the numbers are small. You’re not trying to meet everyone. You’re trying to add a few strategic relationships that fill gaps in your network.

“Strategic expansion means adding relationships that fill specific gaps - not meeting everyone you possibly can.”

April: Give Generously

April’s theme is giving. The best way to receive referrals is to give them first.

April actions:

• Focus on making 5+ introductions or referrals
• Look for ways to help your network beyond just referrals
• Share content, make connections, provide value

When you spend a month focused on giving, two things happen: you strengthen relationships through generosity, and you become known as someone who helps. Both lead to more referrals coming back to you.

Tom Marino

Accountant/CPA

Marino & Associates

North Vancouver, BC

Fictional character for illustrative purposes

“I designate April as my ‘referral month,’” Tom explains. “I actively look for opportunities to connect people. Not forced - just paying more attention. Last April I made 8 introductions. By June, 4 of those people had sent me clients. Giving first always pays dividends.”

Monthly Themes Summary

This structure gives each month focus. You’re not trying to do everything at once. You’re concentrating your energy on one theme while maintaining your weekly rhythm throughout.

Quarterly Goals: Pick Your Level

Not everyone has the same capacity for networking. Pick the goal level that matches your reality.

Minimum Viable (Perfect for beginners or busy periods)

• 12 weekly videos (one per week, no missed weeks)
• 3 deepened relationships
• 5 referrals given

This is achievable even during your busiest quarters. The key is consistency - 12 weeks of showing up, even when it’s just for 60 seconds.

Sarah Martinez

Marketing Consultant

Martinez Marketing Group

Vancouver, BC

Fictional character for illustrative purposes

“I started with minimum viable when I was rebuilding my network from scratch,” Sarah shares. “12 weekly videos, 3 relationships, 5 referrals. That’s it. It felt almost too simple, but it got me into a rhythm. Once consistency was automatic, I was ready to add more.”

Growth Mode (For active network building)

• 12 weekly videos + 4 bonus pieces (LinkedIn posts, newsletter, etc.)
• 6 deepened relationships + 3 new ones
• 10 referrals given
• 1 strategic alliance conversation

This level works if you have existing relationships and want to accelerate your growth. The bonus content and strategic alliance conversation require more time but produce more results.

“Pick the level that matches your capacity. Overcommitting leads to quitting. Start sustainable, then scale up.”

Accelerator (For aggressive growth)

• 12 weekly videos + 8 bonus pieces
• 12 meaningful connections (mix of new and deepened)
• 15+ referrals given
• 2+ strategic alliance conversations

This is for business owners who are making networking a strategic priority. It’s significant time investment, but it’s also where serious referral pipelines get built.

David Park

Insurance Agent

Park Insurance Group

Langley, BC

Fictional character for illustrative purposes

“I ran accelerator mode for two quarters when I was expanding into commercial insurance,” David says. “It was a lot of effort - multiple pieces of content per week, lots of conversations, very intentional about building attorney and accountant relationships. By the end of 6 months, I had a commercial referral pipeline that still produces today. Worth the investment.”

Making It Work With Your Schedule

Here’s how to fit the quarterly plan into a real schedule:

Weekly (15 minutes):

• Sunday: Record 60-second video

Monthly (2 hours):

• One 45-minute coffee/video call
• One 30-minute networking event or group meeting
• 30 minutes of follow-up messages and introductions

Quarterly (2 hours):

• End-of-quarter audit
• Planning for next quarter

That’s roughly 4-5 hours per month of intentional networking. More if you’re in growth or accelerator mode. Less if you’re doing minimum viable.

The key is scheduling it. Put the coffee meetings on your calendar. Block time for the audit. Make it as real as your client meetings.

The Power of Quarterly Themes

Why monthly themes instead of trying to do everything all the time?

Focus produces results. When February is “deepen relationships month,” every networking decision is easy: does this deepen an existing relationship? If not, it can wait.

Energy follows attention. When you concentrate on one type of activity, you get better at it. You notice more opportunities. You build momentum.

Variety prevents burnout. Doing the same networking activities month after month gets stale. Rotating themes keeps it fresh.

“Monthly themes create focus. When you know this month is about deepening relationships, every decision becomes clearer.”

What Happens at Quarter-End

At the end of April, you’ll run another audit. Compare your results to your targets:

• Did you hit your video consistency goal?
• How many relationships did you actually deepen or create?
• How many referrals did you give?
• What worked well? What didn’t?

Use those insights to adjust your Q3 plan. Maybe you need to scale up because minimum viable was too easy. Maybe you need to scale down because accelerator was unsustainable. The data tells you.

Linda Morales

Mortgage Broker

Morales Mortgage Solutions

Richmond, BC

Fictional character for illustrative purposes

“The quarter-end review is where I learn the most,” Linda admits. “Last quarter I planned for growth mode but only hit minimum viable. The review helped me see why - March was crazy busy and I didn’t protect my networking time. This quarter I’m blocking networking activities in my calendar as non-negotiable. Same plan, better execution.”

Your Q2 Plan Template

Here’s your template to fill out:

Weekly non-negotiable: Sunday video (what time? ___)

February focus (Deepen):

• Power partners to schedule with: ___
• Dormant relationship to reconnect: ___

March focus (Expand):

• Target industries for new relationships: ___
• Event or group to attend: ___

April focus (Give):

• Referral/introduction target: ___

Quarterly goal level (circle one): Minimum Viable | Growth Mode | Accelerator

Review date: End of April (block 1 hour on calendar)

That’s your plan. Simple, focused, achievable.

Start Your 90 Days

The difference between people who build referral pipelines and people who don’t isn’t talent or luck. It’s intention.

Anyone can network randomly for another quarter. Few people will approach the next 90 days with a specific plan, monthly themes, and measurable goals.

Be one of the few.

The Platform That Supports Your Plan

Rhythm of Business handles the weekly rhythm automatically. You record, we distribute. You don’t have to remember, schedule, or manage logistics.

That frees your energy for the higher-value activities: deepening relationships, strategic expansion, and generous giving. The platform handles consistency; you handle connection.

Related Reading

• Q1 Networking Audit: Are Your Referral Relationships Working? - Assess where you stand before planning
• Why New Year Networking Resolutions Fail (And What to Do Instead) - Building systems that stick
• The Referral Feast-or-Famine Cycle (And How to Break It) - Why quarterly planning prevents panic networking