Insights on trust-building, networking psychology, and building stronger business relationships through video.
Transactional networking leaves you feeling used. Learn why 'what can you do for me' approaches backfire and how relational networking builds the trust that actually generates referrals.
Read More →
Warm leads close at 50-70% while cold leads struggle at 10-30%. Learn what makes a lead 'warm,' how to generate more of them, and why referral-based leads are your best path to growth.
Read More →
Most networking groups die within 18 months. Learn why groups fail, the warning signs to watch for, and what separates the groups that thrive from the ones that fade away.
Read More →
You're already helping people and giving referrals. What if you got intentional about it for 90 days? Here's your Q2 networking plan.
Read More →
You probably don't call it 'networking' - but you're already doing it. Time to see if it's working with a quarterly audit.
Read More →
You've sent them five clients. They've sent you zero. Sound familiar? Here's how to diagnose and fix one-sided referral relationships.
Read More →
You've heard both terms. But are they the same thing? Not quite - and the difference matters for how you build business relationships.
Read More →
Some referral partners send you one client ever. Others send dozens every year. The difference? They're your power partners.
Read More →
Busy months, you ignore your network. Slow months, you panic-reach-out to everyone. Sound familiar? Here's how to break the cycle.
Read More →
Every January, business owners resolve to 'network more.' By March, they've stopped. Here's why resolutions fail and what actually works.
Read More →
Saying yes to every referral request will destroy your reputation faster than saying no. Learn graceful ways to decline without damaging relationships.
Read More →
You don't need a $300/month CRM to track referrals. You need a system you'll actually use. Here's the simple spreadsheet approach that works.
Read More →
The thank-you is where most referrals die and where more referrals are born. Here's the system for thanking referrers in a way that generates even more referrals.
Read More →
Not all referrals are gifts. Some are grenades. Learn how to handle bad referrals gracefully while protecting your time and your relationships.
Read More →
A bad referral is worse than no referral. A great referral closes itself. Learn the warm handoff formula that makes your referrals convert every time.
Read More →
There's a right way to ask for referrals. Most people do it wrong. Learn the timing, the scripts, and the mindset that makes referral conversations natural instead of cringe-worthy.
Read More →
Elevator pitches don't work. Here's how to introduce yourself in a way that's natural, memorable, and actually leads to real conversations and connections.
Read More →
The insurance agents making $500K+ don't cold call. They have 10-20 professionals sending them clients every week. Learn how to build centers of influence that actually produce referrals.
Read More →
The wedding vendors who are booked 18 months out aren't better at their craft. They're better at referral relationships. Learn how to break into the inner circle.
Read More →
The coaches who compete with everyone get no referrals. The coaches who collaborate with everyone can't handle the demand. Learn why niching down and building peer relationships fills your practice.
Read More →
The contractors who never advertise are always booked. The ones running Google Ads fight for scraps. Learn how to build referral relationships with realtors, designers, and property managers.
Read More →
The best lawyers never advertise. Their referral network does it for them. Learn how to build ethical referral partnerships with accountants, financial advisors, and other professionals.
Read More →
How accountants can build year-round referral partnerships with financial advisors, lawyers, and other professionals instead of disappearing between tax seasons.
Read More →
Learn how top real estate agents build referral networks with mortgage brokers, contractors, and other professionals that generate leads regardless of market conditions.
Read More →
Introvert-friendly networking strategies that actually work. Build referral partnerships without working the room or faking enthusiasm.
Read More →
Compare free and paid business networking options in Canada. Chamber of Commerce, Meetup, online groups, and structured referral networks compared.
Read More →
Discover why hoping for referrals doesn't work and how to turn passive word-of-mouth into an active referral system that generates consistent leads.
Read More →
How financial advisors can build referral partnerships with accountants, lawyers, and other professionals. Grow AUM without awkward client asks.
Read More →
Practical referral program ideas for service businesses. Learn how to build referral partnerships that generate consistent leads without expensive incentives.
Read More →
Why asking for referrals feels awkward and doesn't work. Learn how to earn referrals naturally through visibility, giving first, and building genuine relationships.
Read More →
Hair salon marketing strategies beyond Instagram. Learn how to get bridal clients through wedding vendor partnerships and referral networking.
Read More →
Learn how fitness studios and trainers can break into the corporate wellness market. Strategies for connecting with HR managers and building B2B partnerships.
Read More →
Stop wasting money on expensive mortgage leads. Learn how to build a realtor referral pipeline that generates consistent, high-quality mortgage clients.
Read More →
You know referrals are the best way to grow. You're just not getting enough of them. This 12-week story shows you what actually works. Available in ebook, paperback, and hardcover.
Read More →
Comparing BNI to other business networking options. Honest breakdown of costs, time commitment, and results to help you choose the right networking group.
Read More →
Learn how to build a referral marketing system that actually works. Stop hoping for referrals and start creating them with proven strategies for small business owners.
Read More →
We haven't launched yet, but we're not waiting to live our values. This Christmas, we're starting an annual giving tradition that reflects what Rhythm of Business is really about.
Read More →
If you're an accountant, video networking is perfect. But what if you sell software? Or physical products? Both work in video networking - you just need different strategies. Service = trust focus. Product = demo focus.
Read More →
Week 8. You've posted 8 videos. Some people watch. No DMs yet. No referrals. Is this working or wasting time? Track 7 key signals to know if you're on track or need to pivot before Week 12.
Read More →
Gary Vaynerchuk posted 2,000+ videos before overnight success. Your 52 weekly networking videos are building your personal brand brick-by-brick. Pick ONE niche, theme 80% of videos around it, and become THE expert people think of within 12 months.
Read More →
Business networking is shifting from live-first to async-first. By 2030, video-native platforms, local micro-communities, and hybrid models will be the norm. Early adopters of asynchronous video networking gain a 5-year competitive advantage.
Read More →
Rejection in networking isn't personal - it's timing, bandwidth, or fit. Use the 3 No's = Move On rule and these proven response scripts to handle ignored DMs, soft no's, and hard rejections professionally while preserving relationships.
Read More →
A detailed walkthrough of the Rhythm of Business (ROB) Framework for building referral relationships through consistent weekly video networking.
Read More →
Why setting networking goals fails most service business owners, and how establishing a simple weekly rhythm generates referrals without overwhelming your schedule.
Read More →
How to scale enterprise 'Rhythm of Business' meeting cadence down for small businesses, and where weekly networking rhythm fits for referrals.
Read More →
Understanding the difference between The Rhythm of Business, Inc. (alliance consulting) and Rhythm of Business (networking platform) to find the right service for your needs.
Read More →
A look at Shuman and Rottenberg's 1998 book 'The Rhythm of Business' and why its startup innovation principles don't apply to established local service businesses.
Read More →
New to video networking? Follow this proven 30-60-90 day roadmap: watch 100% first month (learn everyone), engage 50% second month (build recognition), give 3 referrals third month (establish reputation). You'll see first quality leads by Week 10.
Read More →
A comprehensive guide to understanding the phrase 'Rhythm of Business' and its three distinct meanings in today's business landscape.
Read More →
You're afraid to reach out for referrals because you don't want to bother people. But research shows people feel good when they help. Your request gives your network the gift of contribution.
Read More →
Network referrals close 3x faster than cold leads - but only if you follow up within 24 hours. Here's the exact system to convert warm intros into paying clients.
Read More →
Someone keeps pitching in videos. A member ghosts after referrals. Your 'exclusive' industry slot isn't so exclusive anymore. Here are the exact words to use when networking gets awkward.
Read More →
Which video do you remember: 'I closed 3 deals this week' or 'A client called crying about a tax problem - here's how we solved it'? Stories are 22x more memorable than facts. Here's the simple framework that makes your weekly videos stick.
Read More →
If your Networking ROI answer starts with 'I think,' you're guessing, and guessing costs money. Track 5 simple metrics to prove whether your networking generates 900% ROI or wastes your time.
Read More →
You join a 5,000-member Facebook networking group. Most are MLM spam, fake profiles, or live in other countries. Here's why verified local geography beats 'anyone, anywhere' platforms for actual referrals.
Read More →
Industry-specific groups sound appealing, but most businesses get MORE referrals from cross-industry groups. Here's why cross-industry networking beats single-industry groups for referrals, and when industry-specific groups still make sense.
Read More →
Discover how Rhythm of Business Video Networking creates dynamic group fit that grows your referral network without the overwhelm of traditional networking.
Read More →
Live networking isn't dead - but it's been overvalued. Here's the truth about video vs in-person networking: use video as your primary strategy (30 min/week), supplement with strategic live touchpoints (quarterly meetups, annual events). Stop choosing sides. Build a hybrid approach.
Read More →
Skeptical that 60-second videos can build real business relationships? These 5 business owners were too - until weekly video stories transformed into six-figure partnerships, steady referral streams, and lifelong business relationships.
Read More →
You've posted 12 videos asking for referrals but received zero. Here's the problem: You're asking but not giving. The law of reciprocity states that people feel obligated to return favors - give 3 referrals before asking for 1, and watch your network become your biggest revenue source.
Read More →
You can't force reciprocity. But you can find business owners who give like you do. Here's how behavioral matching creates networks where generosity is the norm, not the exception.
Read More →
Reactions build visibility and trigger reciprocity. Comments start conversations. Here's when to use each and how comments deepen the relationships that reactions begin.
Read More →Week 1 you're excited. Week 4 you wonder where your referrals are. Week 12 they pour in. Here's the realistic timeline so you don't quit early.
Read More →
100 people watch your videos but zero DM you - here are 7 specific tactics to turn passive viewers into active conversations that lead to referrals.
Read More →
Leaving reactions on videos seems trivial but signals attention and support. These micro-interactions compound into relationship-building over time.
Read More →
Generic weekly stories get ignored. Specific weekly stories get referrals. Use these 5 proven templates to turn viewers into referral partners.
Read More →
Consistency beats quality for trust-building. Use these 5 habit-stacking techniques to make weekly video posting automatic instead of effortful.
Read More →
Your first networking video feels intimidating. Here's the step-by-step guide to recording in the next 10 minutes using just your phone, decent lighting, and this simple 60-second formula.
Read More →
Online networking groups feel impersonal. Video creates social presence the feeling someone is 'really there' that text-only groups can't match. Learn why video builds real relationships.
Read More →
Tired of networking that rewards perfect pitches over real relationships? Discover why vulnerability builds trust faster than perfection and how to share authentically without oversharing.
Read More →
Traditional networking exhausts introverts. Video networking lets you leverage your natural strengths depth, preparation, and thoughtfulness without the energy drain of live events.
Read More →
Traditional networking rewards the loudest voice, not the best work. Video networking finally levels the playing field for introverts, quiet experts, and anyone who doesn't win rooms in 30 seconds.
Read More →
Facebook networking groups create less than 50% trust, yet strangers expect you to refer your best clients. Here's the 5-step verification ladder that protects your reputation.
Read More →
How weekly video networking builds real trust without live meetings. Follow Sarah and Tom's journey from strangers to business partners all through 60-second videos.
Read More →
Simply showing up consistently builds trust even without saying anything impressive. The mere exposure effect explains why weekly videos create more referrals than brilliant quarterly posts.
Read More →
Your biggest video fear is actually your biggest advantage. Science shows authentic, slightly imperfect business videos build MORE trust than polished corporate content.
Read More →
Video networking achieves 70-80% of live meeting trust in 20% of the time. Discover how to get networking results without sacrificing hours each week.
Read More →
Discover the psychology behind asynchronous video networking. Research shows weekly video updates build substantial trust through parasocial relationships and mere exposure effects science-backed networking for busy entrepreneurs.
Read More →