Rhythm of Business Networking - The Book
You know referrals are the best way to grow. You're just not getting enough of them. This 12-week story shows you what actually works. Available in ebook, paperback, and hardcover.
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Insights on trust-building, networking psychology, and building stronger business relationships through video.
BNI Alternatives 2026: Honest Comparison of Business Networking Groups
Comparing BNI to other business networking options. Honest breakdown of costs, time commitment, and results to help you choose the right networking group.
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Referral Marketing 101: The Complete Guide for Small Business Owners
Learn how to build a referral marketing system that actually works. Stop hoping for referrals and start creating them with proven strategies for small business owners.
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Give First, Receive Abundantly: Our Annual Tradition Starts Now
We haven't launched yet, but we're not waiting to live our values. This Christmas, we're starting an annual giving tradition that reflects what Rhythm of Business is really about.
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Video Networking for Service Businesses vs Product Businesses
If you're an accountant, video networking is perfect. But what if you sell software? Or physical products? Both work in video networking - you just need different strategies. Service = trust focus. Product = demo focus.
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The Feedback Loop: How to Know If Your Networking Is Working
Week 8. You've posted 8 videos. Some people watch. No DMs yet. No referrals. Is this working or wasting time? Track 7 key signals to know if you're on track or need to pivot before Week 12.
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Building Your Personal Brand Through 52 Weekly Videos
Gary Vaynerchuk posted 2,000+ videos before overnight success. Your 52 weekly networking videos are building your personal brand brick-by-brick. Pick ONE niche, theme 80% of videos around it, and become THE expert people think of within 12 months.
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The Future of Business Networking: 5 Trends Reshaping How We Connect
Business networking is shifting from live-first to async-first. By 2030, video-native platforms, local micro-communities, and hybrid models will be the norm. Early adopters of asynchronous video networking gain a 5-year competitive advantage.
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How to Handle Networking Rejection: Scripts That Work
Rejection in networking isn't personal - it's timing, bandwidth, or fit. Use the 3 No's = Move On rule and these proven response scripts to handle ignored DMs, soft no's, and hard rejections professionally while preserving relationships.
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The ROB Framework Explained: 7 Steps to Networking Success
A detailed walkthrough of the Rhythm of Business (ROB) Framework for building referral relationships through consistent weekly video networking.
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Networking Goals vs. Networking Rhythms: Why One Works and One Doesn't
Why setting networking goals fails most service business owners, and how establishing a simple weekly rhythm generates referrals without overwhelming your schedule.
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Enterprise Rhythm of Business vs. Networking Rhythm: What Small Businesses Actually Need
How to scale enterprise 'Rhythm of Business' meeting cadence down for small businesses, and where weekly networking rhythm fits for referrals.
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Rhythm of Business Alliance Consulting vs. Networking Platform: Which Do You Need?
Understanding the difference between The Rhythm of Business, Inc. (alliance consulting) and Rhythm of Business (networking platform) to find the right service for your needs.
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The 1998 Rhythm of Business Book: Why It Doesn't Apply to Local Service Businesses
A look at Shuman and Rottenberg's 1998 book 'The Rhythm of Business' and why its startup innovation principles don't apply to established local service businesses.
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The 30-60-90 Day Networking Onboarding Plan
New to video networking? Follow this proven 30-60-90 day roadmap: watch 100% first month (learn everyone), engage 50% second month (build recognition), give 3 referrals third month (establish reputation). You'll see first quality leads by Week 10.
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What Does Rhythm of Business Mean? The Complete Guide
A comprehensive guide to understanding the phrase 'Rhythm of Business' and its three distinct meanings in today's business landscape.
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You're Not Bothering Them: The Psychology of Asking for Help
You're afraid to reach out for referrals because you don't want to bother people. But research shows people feel good when they help. Your request gives your network the gift of contribution.
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Stop Losing Referrals: The Follow-Up Formula That Converts
Network referrals close 3x faster than cold leads - but only if you follow up within 24 hours. Here's the exact system to convert warm intros into paying clients.
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7 Networking Challenges Solved: Scripts That Protect Your Time and Reputation
Someone keeps pitching in videos. A member ghosts after referrals. Your 'exclusive' industry slot isn't so exclusive anymore. Here are the exact words to use when networking gets awkward.
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Why Stories Beat Facts in Networking Videos: The Simple Framework That Makes You Memorable
Which video do you remember: 'I closed 3 deals this week' or 'A client called crying about a tax problem - here's how we solved it'? Stories are 22x more memorable than facts. Here's the simple framework that makes your weekly videos stick.
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Stop Guessing Your Networking Return on Investment: 5 Metrics That Prove What's Working
If your Networking ROI answer starts with 'I think,' you're guessing, and guessing costs money. Track 5 simple metrics to prove whether your networking generates 900% ROI or wastes your time.
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Verified Local Networking: Why It Delivers Real Referrals (When Facebook Groups Don't)
You join a 5,000-member Facebook networking group. Most are MLM spam, fake profiles, or live in other countries. Here's why verified local geography beats 'anyone, anywhere' platforms for actual referrals.
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Should You Join an Industry-Specific or Cross-Industry Networking Group?
Industry-specific groups sound appealing, but most businesses get MORE referrals from cross-industry groups. Here's why cross-industry networking beats single-industry groups for referrals, and when industry-specific groups still make sense.
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The Network Effect: How Your Networking Group Gets Better as It Grows
Discover how Rhythm of Business Video Networking creates dynamic group fit that grows your referral network without the overwhelm of traditional networking.
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Video vs Live Networking: When Each Makes Sense (And Why You Need Both)
Live networking isn't dead - but it's been overvalued. Here's the truth about video vs in-person networking: use video as your primary strategy (30 min/week), supplement with strategic live touchpoints (quarterly meetups, annual events). Stop choosing sides. Build a hybrid approach.
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From Weekly Videos to Real Partnerships: 5 Success Stories That Prove Video Networking Works
Skeptical that 60-second videos can build real business relationships? These 5 business owners were too - until weekly video stories transformed into six-figure partnerships, steady referral streams, and lifelong business relationships.
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The Reciprocity Rule: How Giving 3 Referrals Before Asking for 1 Multiplies Your Network
You've posted 12 videos asking for referrals but received zero. Here's the problem: You're asking but not giving. The law of reciprocity states that people feel obligated to return favors - give 3 referrals before asking for 1, and watch your network become your biggest revenue source.
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The Reciprocity Rule: Why Givers Network with Givers (and Low-Engagers Get Left Behind)
You can't force reciprocity. But you can find business owners who give like you do. Here's how behavioral matching creates networks where generosity is the norm, not the exception.
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Why Video Comments Take Engagement to the Next Level
Reactions build visibility and trigger reciprocity. Comments start conversations. Here's when to use each and how comments deepen the relationships that reactions begin.
Read More →The First 12 Weeks: When Video Networking Actually Starts Working
Week 1 you're excited. Week 4 you wonder where your referrals are. Week 12 they pour in. Here's the realistic timeline so you don't quit early.
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How to Turn Video Viewers into Real Conversations
100 people watch your videos but zero DM you - here are 7 specific tactics to turn passive viewers into active conversations that lead to referrals.
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The Psychology of Video Reactions: Why Small Gestures Build Relationships
Leaving reactions on videos seems trivial but signals attention and support. These micro-interactions compound into relationship-building over time.
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What Makes a Great Weekly Story (Examples + Templates)
Generic weekly stories get ignored. Specific weekly stories get referrals. Use these 5 proven templates to turn viewers into referral partners.
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The Weekly Video Habit: How to Stay Consistent Without Burnout
Consistency beats quality for trust-building. Use these 5 habit-stacking techniques to make weekly video posting automatic instead of effortful.
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How to Record Your First Business Networking Video (Without Overthinking It)
Your first networking video feels intimidating. Here's the step-by-step guide to recording in the next 10 minutes using just your phone, decent lighting, and this simple 60-second formula.
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Why Video Networking Beats Facebook Groups and WhatsApp Chats
Online networking groups feel impersonal. Video creates social presence the feeling someone is 'really there' that text-only groups can't match. Learn why video builds real relationships.
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Why Business Owners Who Share Struggles Get More Referrals Than Those Who Hide Them
Tired of networking that rewards perfect pitches over real relationships? Discover why vulnerability builds trust faster than perfection and how to share authentically without oversharing.
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Why Introverts Dominate Video Networking
Traditional networking exhausts introverts. Video networking lets you leverage your natural strengths depth, preparation, and thoughtfulness without the energy drain of live events.
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You're Not Bad at Networking The System Is Just Unfair
Traditional networking rewards the loudest voice, not the best work. Video networking finally levels the playing field for introverts, quiet experts, and anyone who doesn't win rooms in 30 seconds.
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Trust But Verify: Why You Should Never Refer Clients to Facebook Group Strangers
Facebook networking groups create less than 50% trust, yet strangers expect you to refer your best clients. Here's the 5-step verification ladder that protects your reputation.
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From Strangers to Trusted Partners: The 12-Week Journey
How weekly video networking builds real trust without live meetings. Follow Sarah and Tom's journey from strangers to business partners all through 60-second videos.
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The Mere Exposure Effect: Your Secret Weapon for Business Referrals
Simply showing up consistently builds trust even without saying anything impressive. The mere exposure effect explains why weekly videos create more referrals than brilliant quarterly posts.
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Why Authenticity Beats Polish in Business Video
Your biggest video fear is actually your biggest advantage. Science shows authentic, slightly imperfect business videos build MORE trust than polished corporate content.
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Video vs. In-Person Networking: The Surprising 70/80 Rule
Video networking achieves 70-80% of live meeting trust in 20% of the time. Discover how to get networking results without sacrificing hours each week.
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The Science of Trust: Why Weekly Video Updates Build Stronger Business Networks
Discover the psychology behind asynchronous video networking. Research shows weekly video updates build substantial trust through parasocial relationships and mere exposure effects science-backed networking for busy entrepreneurs.
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